One of the things I appreciate about being in Alex’s coaching program is that he isn’t teaching us how to use sneaky tactics to get ahead. There’s no substitute for honesty and sincerity when building relationships with your customers. If you want to build a list of devoted fans who will sustain you in your business, you just cannot take advantage of their good intentions. If you burn them, they will go away. Of course, if you just want a quick surge of interest for a fast buck, it could work, but that usually isn’t sustainable.
There is no lack of dirty tricks online and I see them in my email every day. For example, the following email subject lines are a bit less than honest. At least the ones that tell you they’re being sneaky are upfront about it.
Many of the following subject lines have grabbed my attention, but as soon as I read the email and realized I’d been tricked, I instantly lost trust in that marketer. It’s so unlikely that I’d ever buy anything from them that I generally unsubscribe from their list. I don’t do it right away, as I tend to give people second and third chances (or more), but I might only download their freebies once they’ve zinged me. Maybe.
Here are some of the annoying and dishonest subject lines I’ve seen very recently, even today:
Hi {firstname}, I need your help… seriously.
Your user name and password…
I need your shipping address…
{firstname}, you made a sale!
Confirmation required…
Your commission check is ready…
Your order has been processed…
Notification of a cleared eCheck payment…
Not one of these currently popular subject lines has been true. I did not get a commission check, I did not order anything, I did not make a sale, no one gave me a username or password, and that guy asking for help only wanted me to buy something. Yeah, I could use that kind of “help,” too.
The “confirmation required” subject is particularly tricky, because when you click on that link, you are suddenly subscribed to a list you didn’t ask to be on. But as far as the autoresponder can tell, it’s a legal optin. Gotta watch those. I’m still trying to extricate myself from a few of them. And three of those are with very high profile marketers that most people trust. I usually recognize a scam when I see one, but sometimes not until I’ve been lured into the path of the oncoming train. And then it’s too late.
Of course, all of the above lines can be explained away inside the email, supposedly mitigating the white lie, but you have to open and read them to see it. A real time waster, if you ask me. For example, “your commission check” usually leads to an opening line that says, “got your attention, eh?” Or, “I’ll bet that’s an email you’d like to see more often.”
I’m afraid the days are long gone of quickly scanning my emails to see which ones I’d like to open. Now I have to examine them to see if they are true, and I just don’t have time for that anymore.
Still, we learn. In this case, I’ve learned to ignore emails that make promises or play on my helpful nature, just to get me to read the email. Sadly, that sometimes means I miss something I did request.