Power, Opportunity and a Challenge

What started as a convenient platform for blog owners has become a highly recommended content management system. We’re referring to WordPress, a zero cost resource that is able to transform any individual into a proficient web based publisher.

WordPress makes it easy to generate online websites. It makes it easy to add or alter website content. It’s google and yahoo oriented, extremely supported and is versatile enough to handle practically any task. As a result, its acclaim is growing with a quick rate. It boasts a number of themes, supplying its end users the chance to create sites with an boundless assortment of looks and components.

Although WordPress is fantastic, it is not perfect. You may use it to do pretty much anything, a number of projects are harder than others are. WordPress hasn’t entirely escaped its roots as a blogging service. Consequently, some of the online websites individuals generate with WordPress appear not as much like static online websites and more like web logs. That can be particularly troublesome for internet marketers, tend to have many different specific requirements that do not conveniently fit in the templates widely used by most WordPress themes. That has resulted in the invention of custom theme engines like the AuthorityPro Theme Engine.

Getting Even More from WordPress

You can discover many WordPress themes that duplicate the style and feel of fixed online websites. They will be an acceptable option for some tasks. Still, most of these themes tend not to boast the flexibility required to tackle a number of website marketing purposes. They might also lack the visual appeal you may be expecting from a top quality web-site.

That leaves internet marketers who would like to take advantage of the potential of WordPress with only a few choices. Either they might develop into skilled theme designers or they can work with a strong theme designing engine to build the type of sites they require to get the greatest results.

Studying the ins and outs of WordPress and coding will not inspire most internet marketers. They’re more excited about rapidly producing and deploying profitable projects. They’re not really interested in the thought of turning into designers or coders. Only those people who already possess quite a bit of expertise in these areas will be enthusiastic about developing custom themes for plans.

A theme engine is more efficient. A theme engine is a very easy to customize WordPress theme that can be adjusted to serve a range of unique jobs. A marketing expert can utilize a solid engine to develop themes with assorted website page layouts and designs, integrating required tools.

If you have ever before made an effort to create a compelling squeeze page with a standard WordPress theme, you understand that it’s almost out of the question. Even some of the more adaptable premium themes are unable to complete the task. A high-quality theme engine, on the other hand, can make it simple to build a strong squeeze page, a gorgeous sales page, good looking supporting internet pages, sign up forms and almost everything else necessary to transform a raw idea into a profit center. The right theme engine tends to make it easy to work with sign up forms, video footage, audio and additional online marketing elements, as well.

The Ideal WordPress Theme

The ideal WordPress theme is much more than one particular theme. It’s a resource that can make it possible for you to generate the internet sites you must have to realize success. A fantastic theme engine will provide you with the ability to customize, top quality style and design components, versatility, full compatibility with essential tools, and remarkable simplicity of use.

The WordPress Authority Pro Theme Engine, as an example, manages to score on every one of these fronts. It can make it possible for marketers to generate page layouts by dragging and dropping custom-made factors. It incorporates collection of highly effective custom widgets, works well with just about all of the most well-known Internet marketing tools and retains the easiness new WordPress users require.

The Power of Partners

You can make a living online with your own product. If you create a rock-solid product and do all of the right things in terms of promotion, you will generate sales. You might even find a void in the marketplace that will make your product a minor hit.

However, you can’t hope to experience optimal sales numbers if you’re working alone. The most successful internet marketers realize that it’s easier to achieve success if you’re traveling with joint venture partners. It’s easier to post huge profits when you’re working with others.

Imagine what your sales numbers would look like if you had some of the industry’s biggest marketers promoting your product to their list. How big could the numbers get if you had top marketers backing your product just as diligently as they would their own? What if you could multiply that impact by teaming up with a group of top marketers?

The World of Joint Ventures

Every product creator needs an affiliate program. When other people are pushing your product, the sales figures naturally inflate. However, a standard affiliate program isn’t going to take you to the next level. You want to do more than attract a few other marketers to your cause. You want major players to line up with you to transform your product into a best-seller.

That’s why building joint ventures should be a top priority. There’s no better way to post sales than by creating JVs with top marketers. That’s why forging successful joint ventures is the most important step anyone with an interest in moving up into the ranks of the top marketers can take.

Unfortunately, making those connections and setting up those joint ventures isn’t always easy. It can be hard to build top-notch JVs if you and your product aren’t already well-known. The top marketers are constantly on the receiving end of JV requests. If you don’t have a plan that stands out–and that really makes sense to those folks–you’re not going to get anywhere.

Many marketers treat working with JV partners as if it’s a mere extension of the standard affiliate program. That just won’t work. If you’re not thinking on a bigger scale with a very specific plan, you’re not likely to score meaningful joint ventures. You must approach JVs the right way.

Keys to JV Success

Smart JVs require a few things. First, you need to know the various ways you can structure a good JV. Second, you need to understand how to build JVs that will benefit both parties. Third, you need to know how to get your foot in the door and to make the connections necessary to tap the power of joint ventures. Fourth, you need to know the fine details of building a JV proposal that will really take off. Finally, you need to master the process of organizing and implementing your plan.

If you fall short on any front, you’re unlikely to experience optimal JV success.

Basically, you need a real education in joint ventures if you want to enjoy the strength in numbers they produce.

You could try to learn the ropes on your own, of course. Be prepared to experience at least a few failures before things get moving if you take that route. It only takes a small mistake to derail a seemingly solid joint venture plan.

That’s why those who understand strength in numbers will want to learn from someone who knows the world of joint ventures inside and out. If there’s one part of internet marketing that screams for a quality, paid education, this is it. You should commit yourself to learning about joint ventures from someone who knows his or her stuff. Once you’ve learned the ins and outs of JVs and have a joint venture template at your disposal, you can start experiencing serious profits from your products.

Trying to Buy Success

How often are you purchasing ebooks, strategy guides and software to build you IM business? Are you spending money left and right in hopes of finding the perfect internet business system? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?

If you’re spending a fortune on your business, you’re not the only one. Many IMers are on the buy-buy-buy-and-buy-some-more treadmill.

There’s nothing wrong with that, either. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Making those purchases before you have a profitable business is a different matter, though.

There’s a big difference between the person who’s staying on the cutting edge of new developments and the person who’s spending like a madman in hopes of finding a magical solution that will turn things around.

You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.

Making Smart Purchases

So, how do you avoid becoming the wrong kind of serial buyer? It starts by building a rock-solid foundation. If you ignore the bells and whistles, you’ll see the IM is really based on a few simple premises.

You need to have something to sell. You need to have a strategy to sell that product. You need to bring traffic to your the site you’ll use to make sales.

That’s really all there is to it. Everything you do needs to strengthen one or more of those three simple core needs.

As such, you need to focus on building strength in all three areas. Everything you buy should support your efforts to work on one of those three factors.

You need to build a solid foundation that will allow you to start making money online free before you begin worrying about the details. You can start experiencing real IM success after that foundation is in place. After you’re making money, you can being looking at those extras and adjustments.

How to Build Your Foundation

You can start building that money making foundation without going broke in the process. This is what you need to do.

• Get a smart, big picture understanding of Internet marketing. You can get that kind of perspective from someone with successful IM experience.
• Make traffic a top priority. As noted, traffic is one of the three keys to a solid foundation. It’s probably the most important of those three elements. Until you have adequate traffic, you won’t be able to find out if your products are attractive or if your copy is converting. You need to get people to your site as soon as possible.
• Discover a continuing source of support and guidance. An ebook can be great. A video can be invaluable. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. You can become more efficient and successful when you’re on the receiving end of expert advice.
• Minimize your exposure. You want to meet your objectives without risking significant losses. Look for opportunities to secure the right information at a reasonable price. Look for a business coaching program or mentoring arrangement that doesn’t cost more than you can afford.

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The money is in the list. Building your own list is one of the last legitimate home based business opportunities. You must learn how to build a list in order to reach your potential.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page exists to do one thing and one thing only. It should encourage readers to become subscribers to your list. Anything else is completely extraneous.

The use of a free gift is an effective way to persuade visitors to join your list. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should be using those moneymaking approaches. That will involve closely following three important guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Additionally, your squeeze page should have a concise, strong message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it crystal clear that there’s a real value in becoming a part of your list.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. The real money is in list building.

It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter in a word or phrase you want to research. And then you visit one or more of the sites that show up. Well, the link you clicked on just sent free traffic to that website owner. We will discuss here how to get website traffic to you for free.

Most people only click results from the first couple pages. In fact, the first page of results receives almost all the free traffic. What’s even more amazing is that the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…

What is search engine optimization?

SEO means your website is clearly about something specific, Google knows what that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. However, we do know a few things that count.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to its existence. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

Google needs to actually find your site in order to index it. Getting a link from another site will accomplish this easily. Since some of these sites will already be indexed, Google will follow the links on their pages and find you.

Use your Twitter and Facebook updates to get quickly indexed links to your site. Because these sites are indexed multiple times every day, any new links will be followed right away.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

There are three components of gaining ranking:

• Content
• Links
• Activity

Content strategies

This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Obviously, the article you’re reading now is about search engine optimization. Google knows that, not just because the words ‘search engine optimization’ show up. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

The title of the page, the domain name and other pages on your site are also important. These all play a part in helping Google determine what your website is about.

Your links

The next thing to consider is your links. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. Then create a bunch of different versions of it. And then upload different versions to a bunch of sites that allow you to add content. And quantity is the key here – so do lots and lots.

Make your site active

Finally, we know that Google gives you credit for the activity on your site. You can’t just put up a page and leave it alone and expect it to rank well. So you need to update your pages often. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. This means you need to get real live people to your site also. Online forums are simple sources of real live visitors.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. Always include a link back to your site. This will get you more inbound links. And it will also get real visitors to your site.

Conclusion

It’s important that you do everything listed here. But let’s face it, writing multiple versions of the same article, creating profiles on a ton of forums, and posting your content all over the web is time consuming. Which means you probably won’t end up doing it.

The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. Otherwise, you won’t do it at all. By taking these steps you practically ensure you’ll get free traffic from Google.

OK, forget everything you know about affiliate marketing. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point. There’s no doubt it’s easier than starting your own business. But that doesn’t mean it’s easy.

The cold hard truth

And to make matters worse, you’ve been taught to do it the hard way. You’re told to pick one or more products to promote. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And just enjoy the commissions. But, it’s all wrong.

Keywords are dead

There was a time when this worked. But keywords are too expensive now. Adapt and change…

A brand new formula

There is a solution to this problem. Follow this method and win again…

• Get into CPA marketing
• Instead of researching keywords, research demographics
• Use image ads

Start using CPA marketing

CPA stands for Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. Your commission is generated when they complete an “action.” Like completing a survey. Which is much easier than getting them to buy something.

Utilize demographics data

You’re not even going to use keywords (explained below.) So spend your time doing demographics research. First, select the CPA offer you want to promote. Then hop over to Quantcast.com and find your target demographic.

Market on display networks

Now you have your offer and your demographics. You can target these exact demographics on display networks and let images do the work. No keywords required. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summing it up

This is a powerful method to make money online. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. You can laser target with demographics. And your commission is much easier to earn.

Answer this question: What’s the biggest reason millions of people log onto the Internet each day? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? It means you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!

What is info marketing?

First of all, an info business is the least complex business possible. You create a product that provides information. And people pay you for the information inside it.  Pretty simple, wouldn’t you say?

But how does it all work?

You’ve got the basic concept – exchange info for money. In order to be successful you’ve got to provide information people want. So the key is to figure that out. How can you find out what people want?

A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or Ask.com and you’ll get a good idea of the kinds of things people need help with. You’re looking for popular questions or common themes… something most people don’t already know… and provide the answer – in the form of an info product.

An encouraging word

Don’t worry! Info product creation is easy. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And when you’ve got a few finished, expand and embellish them and voila! You’ve got an ebook.

Why info products? Funny you should ask . . . Here are the seven reasons:

1. Ease

Once it’s built it runs pretty much on its own. There is almost no support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.

There’s no inventory. You don’t have to ship anything. It’s all delivered online.

2. Product combos

When you have a created a few information products, you can put together bigger, more expensive information products. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook versus multiple smaller ones.

3. Resellers

You can grant other people resell rights to your own products. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more, you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliates use these reports as marketing tools. Which brings us to…

6. Affiliates

This one is huge. When you own your own products, you’re able to let other people market them for you. How would you like to have an army of affiliates selling your products? You can’t do this unless you have some.

7. Joint Ventures

Last, but definitely not least, setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you can’t see the power of info product marketing, then you haven’t been paying attention. With your own info product you can write your own ticket, because it’s your business and you control it. So, don’t waste any more time:

• Head over to Yahoo! answers
• See what people are asking about
• Start writing

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. Adding it raises your opt-in conversions. And your sales.

But why?

It’s not hard to figure out. The web is mostly silent. Audio adds a human quality to your site. It adds the feel of a real live person. Audio literally breathes life into your website. And this aliveness creates more interaction with your visitors.

Some more benefits

You’ll receive two immediate benefits to your bottom line when you employ the use of audio. You will close more sales. And you’ll spend less getting those customers. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. So you make an audio recording that says, “Enter your email address in the form.” That alone can increase opt-in rates up to 310%!

Some ways to use audio

A welcome message on your homepage. A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.

Lead them by the hand. The same principle we used to boost opt-ins applies. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.

Testimonials for your product or service. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And will definitely increase your results.

Power tip

What about creating an entire product using audio? You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. Think about how popular podcasts are. Plus, you can get them transcribed cheaply. This is the easiest way to “write” an eBook!

How hard is adding audio?

It’s actually really easy. There’s software that will show you how to add audio to a website. There’s no knowledge required on your part. The software creates the audio button code for you. Simply copy the code and paste it in your site. You don’t need to even consider this part.

In closing

Here’s a recap of the benefits: Setting up some web audio will do wonders for all your results. You’ll get more sales. You’ll get more subscribers. And don’t forget, you can easily create sales pages and products in a flash. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Get started right now and realize instant results.

It is extremely difficult to get started in affiliate marketing. This is because there are already a lot of people doing it. In order to survive you have to beat your competition. There’s also a lot of information out there about how to do affiliate marketing, so it can be confusing. Here’s one trick that almost no one else is using.

Affiliate videos

No one would deny the power and popularity of video. The reason it’s so pervasive is because everyone loves it. It’s so much easier to keep people’s attention with video. So why wouldn’t you use it in your affiliate business?

Here’s how to use videos for affiliate promotions:

• Testimonials
• Walk-throughs
• Ordering
• Sneak peak

Record your testimonial

This one is super simple. Just turn on your web cam and talk. It doesn’t have to be professional or polished. Listening to your honest endorsement makes your viewers feel comfortable buying. In truth, mistakes and mess-ups just make it more believable. You really can just click record and start talking. Use one of the other ideas if you’re feeling shy.

Record a walk-through

This one is a little more subtle. Basically you’re doing a tutorial on how to use the product. And while they watch you use it, they think, “I should buy that.” If it’s useful, then what you’re teaching just makes people want it. So just make sure you’re demoing a good product.

Do an ordering video

This technique is super powerful. Do a screen capture of the ordering process. Nothing inspires your viewers to buy like watching you do it. First of all it’s what’s called “social proof”. Once they see you doing it, they feel more secure. It also build your viewers trust. They are much more likely to take your advice to buy when you’ve taken it yourself. And let’s not forget about good old fashioned envy. It’s simple – you have it. Now they want it. You can add some extra punch to this by ending with: You’re gonna have to place your own order if you want to see the members area.

Record a preview of the members area

This is a great way to build value. You do a tour of the members area. You show them the entire contents of what they get. This one also helps to remove the skepticism. It’s much easier to trust they’re getting something if they actually seen it.

You can do this!

You don’t need any special training for this. Anyone can create stunning videos with some easy-to-use software. Really, the software does all the work. So you don’t have to worry about the technical part of this at all. Keep focused on the rewards:

• Increase sales You’ll earn more affiliate commissions when you add video. People like video, so start using it.
• Less refunds Less of your commissions will be clawed back, too. Your customers will know what they’re getting into ahead of time. So less of them will ask for refunds.
• Beat your competition! Adding video is so simple. But only a very small percentage do it. So, you’ll be way ahead of the crowd.

Get started right now and take your affiliate marketing to the next level. It’s your profit that’s affected by not taking action.

If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.

So, how do you build a list?

There are 3 factors in list building you need to consider:

• Your Landing Page
• The Incentive
• Your Confirmation Page

The Squeeze Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And your call to action must be clear!

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a compelling video to the page. You only have a few second to get your visitors attention – video helps! Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. You can also find ready-made list building tools that give you squeeze page templates.

The Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Most people are very protective of their email address. So you have to give them a good reason to do it.

The key to a good bribe is that is has value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

• An eBook
• Software
• A video
• An email series

It all boils down to content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And make money right away from your list.

The Opt-in Success Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. Then they feel good about giving you their email address. It also helps to build the relationship. It also makes them more likely to open your emails.

You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.

Summing it up

It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Because once its built… You’re free to make money at the push of a button.