Sometimes it’s more about the package than the content. And sometimes a presentation sells a product more effectively than describing it, no matter how great it might be.

Here’s what I mean:

I’ve been lucky to experience some extraordinary things in my life, and you can read about it by exploring the About tab at the top of this page. But if you want to be exhilarated, just run over to
Gil’s page. You’ll be wowed out of your socks — not because he’s 39 and he’d rather go to the beach than a pool, but because of the way he tells it.

Gil’s “25 things about me” entry is nothing less than a great example of a natural talent to tell a story in a way that propels the ordinary to “wow.”

He makes you want to know more, without leaving you exhausted (or bored or revealing too much about himself) by just reading about his exploits.

I’m not psychic, but I could get away with claiming it, because my prediction for his future is going to be right: His future is going to be bright!